Customer Relationship Management
CRM , Customer Relationship Management , is a set of methods and actions for a company to develop the relationship with its customers and potential customers. It is therefore essential to identify their customers, understand them and respond to their expectations, satisfaction and loyalty above all. Definition of CRM Customer Relationship Management is a set of tools developed by companies to: => optimize the relationship with customers, => retain customers, => increase turnover. Adopt a project CRM involves for the company to change its working methods. Know and follow its customers The CRM is managing the client relationship, it is based on a set of principles, the most important is the optimization of customer relationship. To work with the CRM, the company can help: => relationship marketing that works on strengthening ties between the customer and the brand, => Multichannel marketing that is to use all available communication n...